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BRITISH VIRGIN ISLANDS TOURIST BOARD SELECTS MYRIAD AS PUBLIC RELATIONS AGENCY IN CANADA

27 Apr 2017
BRITISH VIRGIN ISLANDS TOURIST BOARD SELECTS MYRIAD AS PUBLIC RELATIONS AGENCY IN CANADA
Myriad International Marketing has been appointed by the British Virgin Islands Tourist Board to provide Public Relations services throughout Canada.

NEW YORK, NY, April 21, 2017 – Myriad International Marketing has been appointed by the British Virgin Islands Tourist Board to provide Public Relations services throughout Canada.

With a wide range of experience within the Caribbean, Myriad will leverage its relationships with A-list media to increase travel trade and consumer awareness on travel to the British Virgin Islands. Myriad will lead the destination’s public relations efforts in Canada across strategy, press trip planning and content creation and distribution.

Since May 2014, Myriad has managed the British Virgin Islands’ marketing and advertising campaigns, successfully implementing new branding, marketing and promotional initiatives.

“Myriad’s proven experience in the public relation industry and representation capabilities made them the right choice and this is the right time for us to reach the Canadian traveler. We are excited to return to the Canadian market place and raise awareness for travel to the British Virgin Islands,” said Sharon Flax-Brutus, Director of Tourism.

ABOUT THE BRITISH VIRGIN ISLANDS

An archipelago comprised of 60 islands and cays, the British Virgin Islands (BVI) are located approximately 50 miles east of Puerto Rico, in the northwestern region of the Caribbean Sea. The main islands are Tortola, Virgin Gorda, Anegada and Jost Van Dyke. Road Town, located on Tortola, is the British Virgin Islands' capital.

Renowned as one of the world's premier sailing destinations, the BVI's dynamic and vast topography provides a unique opportunity to "island hop" with ease — with each island characterized by its own cultural and natural wonders. Among these attractions are The Baths on Virgin Gorda, Anegada's Flamingo Pond, White Bay on Jost Van Dyke, and Tortola's Sage Mountain. Destination highlights also include world-class yachting, snorkeling, hiking, sustainable tourism and, for diving enthusiasts, the Caribbean's most stunning wreck dives, such as the RMS Rhone.

ABOUT MYRIAD

Myriad International Myriad, an MMGY Global company, specializes in providing strategic direction and tactical solutions for the travel and tourism industry.  With a client list that includes international tourist offices, convention bureaus, airlines, hotels and resorts, and travel companies, Myriad offers a complete range of integrated services including: tourist board representation, advertising, public relations, marketing, trade relationship building and partnership marketing programs. Myriad represents more international destinations in North America than any other marketing company, including Australia’s Northern Territory, Dominica, Kenya, Nicaragua, Melbourne, Qatar, Papua New Guinea and Macao. For more information, visit www.myriadmarketing.com.

 

For more information please contact: Alexis Whitley, (646) 237-4526, alexis@myriadmarketing.com